Privacy policy.

Effective Date: 10 October 2025

Introduction

Helloflox Australia (“we”, “our”, “us”) takes your privacy seriously. We are committed to keeping your personal information safe and using it only in ways that help us deliver a joyful, useful, and trusted experience for you and your family.

This Privacy Policy explains how we collect, use, and protect your personal data across our website, creative sessions, and communications. It also covers information collected offline (e.g., if you contact us or join one of our experiences).

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Who We Are

“Helloflox Australia” refers to Helloflox (Australia) [ABN: 17539904214], a creative children’s lifestyle brand offering educational content, family experiences, and curated products both online and offline.

This policy outlines:

  • what personal information we collect

  • how we use it

  • how we keep it safe

  • your rights regarding your data

What Is Personal Data?

Personal data includes information that can identify you directly or indirectly, such as:

  • Your name, address, or phone number

  • Your email address or payment details

  • Your child’s first name (when voluntarily shared for participation or personalisation)

  • Technical identifiers like your IP address

What Data We Collect

1. Customer Information

Collected when you:

  • Make a purchase

  • Register for a Helloflox experience (e.g., Lulu’s Little Spoon Club)

  • Subscribe to our newsletter

  • Contact us for support or collaboration

This may include:

  • Your name and contact details

  • Your child’s name (optional)

  • Billing and shipping address

  • Payment information

  • Your communication or product preferences

2. Usage Data

Information about how you interact with our website:

  • Pages visited

  • Time spent on site

  • Products or links clicked

  • How you arrived at our website (e.g., Instagram, Google, email)

3. Technical Data

This may include:

  • IP address

  • Device type

  • Browser information

  • Basic analytics information

How We Collect Data

1. Directly From You

When you shop, register, subscribe, participate, or contact us.

2. Automatically

Through cookies and similar technologies. These help us:

  • Improve your browsing experience

  • Understand how visitors use our site

  • Optimise our content and services

You may disable cookies via your browser settings, though some features may not function as intended.

We use tools like Google Analytics to understand site performance. This data is anonymous and cannot personally identify you.

How We Use Your Data

We use personal data only where necessary and lawful, including:

  • Processing orders and delivering products

  • Confirming bookings or registrations

  • Sending updates, offers, and relevant content (only if you opt in)

  • Personalising your experience on our website

  • Improving products, creative sessions, and community programs

  • Preventing fraud and ensuring secure transactions

  • Meeting legal or regulatory obligations

We will never sell your personal information.

Sharing Your Data

We share your information only when necessary with trusted third-party partners, such as:

  • Payment processors: Stripe, PayPal

  • Email & marketing platforms: Klaviyo, Mailchimp

  • Analytics tools: Google Analytics

  • Event or delivery partners: for in-person experiences or shipping needs

We may also share information if required by law or to protect our legal rights.

Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or outdated information

  • Unsubscribe from marketing at any time

  • Request deletion of your data, where legally permitted

To manage your email preferences, use the unsubscribe link in any message or contact us directly.

Security

We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access.
However, no online system is completely secure, so we encourage caution when sharing sensitive information online.

Contact Us

If you have questions, concerns, or wish to make a privacy request, reach us at:

Helloflox Australia
Email: hello@helloflox.com.au
Website: www.helloflox.com.au

We aim to respond to all privacy-related requests within 30 days.

Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this page with an updated effective date. By continuing to use our site or services after changes are published, you accept the revised terms.