This is your corner to share the little wins, the epic fails, the tips and tricks that keep family life moving. From picky eaters to playdate meltdowns.. we’ve all been there

Because no parent does it alone

This is your corner to share the little wins, the epic fails, the tips and tricks that keep family life moving. From picky eaters to playdate meltdowns.. we’ve all been there

Because no parent does it alone

Helloflox is where wonder takes shape — in messy hands, curious hearts, and the laughter that fills the in-between moments.

Through our creative activities, and heartwarming gatherings, we invite families to slow down, play more, and rediscover the simple magic hiding in everyday life.

Helloflox isn’t just a brand — it’s a gentle reminder to

let your kids be kids, and for you to feel the joy of that, too.

We believe childhood is not meant to be neat. It’s meant to be curious, messy, joyful — perfectly imperfect.

Mendy Hayasi

4 years old boy

wet wipes are the best invention ever!

had to inhale my M&Ms at lightning speed because he asked, “Mummy what’s in your mouth?” and I refused to be caught with the evidence

Jeje

4 years old boy

running on vibes and caffeine

was when he said “i need you to wake up mami jen..” while trying to lift my arm up

Michelle Dharmawan

4 years old girl & 1 year old boy

who needs perfection? let’s be spontaneous, have fun, and switch on survival mode

drawing a family portrait… but somehow everyone looks like potatoes with little faces

Samantha Brown

5 years old girl & 3 years old boy

not perfect, just present
and that’s enough!

finding their tiny drawing tucked into my bag — a love letter in scribbles

i miss bread..

— mummy mendy

Because it’s never just play

— it’s how little hands discover the world, and how little hearts learn to grow

  • Where tiny hands swirl, spread, and create the sweetest mini masterpieces. A soft, sensory escape filled with colour, confidence, and creamy joy.

  • A scoop of play, a swirl of imagination. Kids craft their dream gelato creations — cool, colourful, and totally made-by-me magic.

  • A whimsical garden you can build and eat — sprinkles, soil, and tiny mushrooms built from scratch. Kids plant ideas, grow confidence, and harvest pure joy.

  • Melt, mould, and make chocolate dreams come alive. A playful world of cocoa alchemy where kids explore creativity one delicious moment at a time.

  • Where tiny hands swirl, spread, and create the sweetest mini masterpieces. A soft, sensory escape filled with colour, confidence, and creamy joy.

  • A scoop of play, a swirl of imagination. Kids craft their dream gelato creations — cool, colourful, and totally made-by-me magic.

  • A whimsical garden you can build and eat — sprinkles, soil, and tiny mushrooms built from scratch. Kids plant ideas, grow confidence, and harvest pure joy.

  • Melt, mould, and make chocolate dreams come alive. A playful world of cocoa alchemy where kids explore creativity one delicious moment at a time.

Dentist, baker, gamer, musician, vet — kids deserve to see all the ways people bring ideas to life. Here, professionals share bite-sized stories about their worlds.

Meet the grown-ups who play for a living

Meet the
grown-ups who
play for a living

Dentist, baker, gamer, musician, vet — kids deserve to see all the ways people bring ideas to life.
Here, professionals share bite-sized stories about their worlds.

  • Helloflox is where wonder takes shape — in messy hands, curious hearts, and the laughter that fills the in-between moments.

    We believe childhood isn’t meant to be perfect; it’s meant to be joyful.

    Through our whimsical characters, creative activities, and heartwarming gatherings, we invite families to slow down, play more, and rediscover the simple magic hiding in everyday life.

    Helloflox isn’t just a brand — it’s a reminder to let kids be kids, and for parents to feel the joy of that, too.

  • Helloflox Play is where sensory-rich, hands-on experiences turn into little moments of wonder — tiny hands exploring, curious minds wandering, and real-world creativity gently coming to life. 

    Each session is calm, flexible, and welcoming, thoughtfully designed so every child, including our neurodiverse friends, can follow their own rhythm with simple cues, soft guidance, and freedom to join however feels right. 

    We collaborate with real-life experts — bakers, gelato makers, chocolatiers, artists — so kids get a peek into the magic behind the craft. And parents stay to share the joy, the giggles, the mess, and the quiet wins.

    Because at Helloflox, play is never just play — it’s connection, confidence, and the kind of wonder that sticks with you long after the sprinkles settle.

  • Helloflox is a playful collective of characters — Ollie, Lulu, Kitty, Charlotte, and Max — who each bring their own spark to a child’s world.

    Together, they guide families through stories, creative play, and heartwarming adventures that celebrate curiosity, care, and joy.

    Behind them is a team of dreamers, designers, and parents who believe childhood should be beautifully messy, full of laughter, and endlessly inspiring.

  • Helloflox is built on community — and we love hearing from parents, creators, and little dreamers alike!

    You can contribute by joining our activities, sharing your stories, or collaborating on creative projects that bring joy and imagination to families.

    Whether it’s an idea, a partnership, or a playful spark, we’d love to hear from you at hello@helloflox.com.au

Real Life.
With a Sprinkle.

Parenting isn’t neat — and that’s the fun part. Get bite-size tips, creative play ideas, and free printables from the world of Helloflox.
A little magic, straight to your inbox.